Thomson Reuters

Many people have heard of Thomson Reuters, but far fewer know what they actually do—provide trusted answers to the corporate professionals who need them. So we branded TR “The Answer Company” and created a distinct visual style to complement that positioning: a graphic “a”, for “answer” that contains a provocative headline in the form of a question. 

We blanketed Grand Central Terminal with posters to target our core demo while running print in the NYT, WSJ and FT. We also produced OOH, social and digital content in major cities around the world, giving Thomson Reuters a compelling and coherent campaign platform for the first time in its 100+ year history. 

Creative Director: Walt Connelly
Art Director: Ariana DeLuca
Senior Copy Writer: Steve Stenholt
Copy Writer: Matt Sullivan