Blix: Packaging Design & Branding

In order to resonate with Blix’s demographic and to develop a modern, playful brand, I redesigned the packaging of their cups.  I hand drew 60+ custom illustrations. These illustrations denote the strongest flavor profile in each recipe. The shapes are drawn in their simplest shape and form. The simplicity of each shape speaks to the simplicity and ease of the Blix system. These illustrations are used across the brand. To display the products we shot them with surreal larger than life fruits. These large fruits speak to the taste and magic in each cup. 

Roles:
Packaging design
Art direction
Illustration
Photo art direction
Photo retouching
Production
Branding